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Evidence Guide: SIRXOSM006 - Develop and manage social media and online strategies

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SIRXOSM006 - Develop and manage social media and online strategies

What evidence can you provide to prove your understanding of each of the following citeria?

Determine social media or online requirements.

  1. Confirm core activities, customer base, organisational values and current direction.
  2. Determine organisational objectives for use of social media and online platforms.
  3. Assess the need for particular platform functions to service target audience and organisational requirements.
  4. Select social media and online platforms suited to organisational objectives and target audience requirements.
Confirm core activities, customer base, organisational values and current direction.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine organisational objectives for use of social media and online platforms.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess the need for particular platform functions to service target audience and organisational requirements.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select social media and online platforms suited to organisational objectives and target audience requirements.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop social media or online strategy.

  1. Determine types and frequency of social media and online communications to match specific objectives.
  2. Identify which social media and online platforms will be utilised for communications and audiences.
  3. Establish key performance indicators and evaluation criteria to measure effectiveness of social media or online activities.
  4. Identify methods to analyse performance and establish a schedule for regular analysis, evaluation and reporting.
  5. Determine implementation budget, roles and responsibilities and allocate to personnel.
Determine types and frequency of social media and online communications to match specific objectives.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify which social media and online platforms will be utilised for communications and audiences.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish key performance indicators and evaluation criteria to measure effectiveness of social media or online activities.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify methods to analyse performance and establish a schedule for regular analysis, evaluation and reporting.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine implementation budget, roles and responsibilities and allocate to personnel.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop content guidelines.

  1. Determine guidelines for use of appropriate language and tone for outbound communications and customer interactions.
  2. Develop standard responses for customer interactions.
  3. Establish standards for use and formatting of text and images.
  4. Determine parameters for appropriate and inappropriate content and what organisational and customer information can and cannot be published.
  5. Establish content approvals process and designate levels of authority to personnel.
  6. Communicate content guidelines to personnel.
Determine guidelines for use of appropriate language and tone for outbound communications and customer interactions.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop standard responses for customer interactions.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish standards for use and formatting of text and images.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine parameters for appropriate and inappropriate content and what organisational and customer information can and cannot be published.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish content approvals process and designate levels of authority to personnel.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Communicate content guidelines to personnel.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop and document policies and procedures.

  1. Develop policies for customers of organisational social media and online sites.
  2. Develop organisational policies and procedures to guide activities of personnel.
  3. Communicate policies, procedures and expectations to personnel and customers.
Develop policies for customers of organisational social media and online sites.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop organisational policies and procedures to guide activities of personnel.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Communicate policies, procedures and expectations to personnel and customers.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement strategy.

  1. Develop action plans for implementing overall strategy and individual campaigns.
  2. Prepare a schedule documenting planned social media and online activities.
  3. Identify and communicate priorities, key responsibilities, targets and timelines.
  4. Monitor organisation’s social media and online activity and drive implementation.
Develop action plans for implementing overall strategy and individual campaigns.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare a schedule documenting planned social media and online activities.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and communicate priorities, key responsibilities, targets and timelines.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor organisation’s social media and online activity and drive implementation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate strategy.

  1. Assess reports on data analysis and evaluation.
  2. Evaluate social media and online activity against strategy, key performance indicators and reports.
  3. Determine and report on success of online presence in engaging customers for general and targeted purposes.
  4. Monitor, regularly, changes to social media and online platform functionality to determine impacts on strategy.
  5. Modify and continuously improve current and future strategies according to evaluation and changing platform functionality.
Assess reports on data analysis and evaluation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate social media and online activity against strategy, key performance indicators and reports.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine and report on success of online presence in engaging customers for general and targeted purposes.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor, regularly, changes to social media and online platform functionality to determine impacts on strategy.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Modify and continuously improve current and future strategies according to evaluation and changing platform functionality.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Required Skills and Knowledge